Ford Reinvents Bestselling Kuga SUV

Upgraded hybrid powertrains, assertive new design and latest generation infotainment and driver assistance tech

The Ford Kuga was Europe's bestselling plug-in hybrid (PHEV) in 2021 and 2022, 1 2 and is on course to top the charts again in 2023.

Now new Kuga 3 offers even more, with enhanced hybrid power, seamless connectivity, bold design and advanced driver assistance systems for the complete SUV package.

“The Ford Kuga has been a hit with customers since it was first launched in 2008. The new Kuga is our best ever, moving the game forward with new levels of capability, connectivity and comfort.”

Jon Williams, general manager, Ford Blue, Europe

Built in Europe for European drivers

Kuga Plug-In Hybrid

New Kuga PHEV's enhanced hybrid powertrain offers up to 69 km 3 of pure electric driving for customers who can take advantage of home or public charging.

Kuga Hybrid

New Kuga Hybrid offers the comfort and convenience of an electrified powertrain, with up to 900 km of driving range on a single tank of fuel 4 and up to 64 per cent pure electric driving in the city. 5

More pulling power

Kuga Plug-In Hybrid and Kuga Hybrid AWD deliver significantly improved acceleration as well as up to 2,100 kg of towing ability. 6

Fresh design with
seamless connectivity

New Kuga has a fresh, confident design. The sporty ST-Line and rugged new Active models each feature unique elements.

An eye-catching full-width LED light bar frames the new front grille design, which proudly displays the Ford Blue Oval.

New Kuga ST-Line features a larger "shark-nose" grille and a discreet lower spoiler, emphasising its sportier nature. ST-Line also features additional body colour elements including front and rear lower bumpers, side skirts and lower diffuser.

New Kuga Active features a more pronounced front grille with broad vertical bars and a gloss black finish, complemented by a distinctive lower grille and skid plate, signalling its more adventurous attitude.

Inside, new Kuga continues to offer first-class comfort and practicality now enhanced by a cleaner and more relaxing environment.

New Kuga's SYNC 4 7 infotainment with a new 13.2-inch screen offers seamless smartphone connection, 5G connectivity for fast access to information and Alexa Built-in 8 so drivers and passengers can ask questions or make commands even without a smartphone connected.

Advanced driver assistance systems 9 support an effortless, comfortable drive even in the most challenging conditions, including new generation Adaptive Cruise Control 9 10 that can now brake for curves and junctions as well as other traffic.

SYNC 4 7 includes wireless Apple CarPlay and Android Auto 11 for cable-free access to key apps and information, while a wireless charging pad keeps phones charged on the move.

New Kuga for every adventure

Practicality remains at the heart of the new Kuga's interior. Sliding second row seats can boost legroom to over 1 metre for rear occupants or create up to 140 litres 12 of extra boot space.

SYNC 4 7 also supports drivers in making the most of new Kuga's class-leading towing ability, 6 with the Trailer Connection Checklist helping to support safe and secure connections.

Trailer Tow Navigation enables drivers to enter the dimensions of their car and trailer so that SYNC 4 7 can select a route to help avoid tight turns, low bridges and other obstacles.

1 Ford of Europe reports sales for its 20 European traditional markets: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Romania, Sweden and Switzerland.

2 Kuga Plug-In Hybrid was the bestselling PHEV in Europe full-year 2021 and 2022 according to data provided by JATO Dynamics and IHS Markit.

3 Ford Kuga Plug-In Hybrid homologated CO2 emissions 20-28 g/km WLTP, homologated fuel efficiency 0.9-1.2 l/100 km WLTP.

Ford Kuga Hybrid homologated CO2 emissions 121-146 g/km WLTP, homologated fuel efficiency 5.3-6.4 l/100 km WLTP.

Ford Kuga EcoBoost homologated CO2 emissions 144-163 g/km WLTP, homologated fuel efficiency 6.3-7.2 l/100 km WLTP.

CO2 emission and fuel efficiency ranges may vary according to vehicle variants offered by individual markets. The declared WLTP fuel/energy consumptions, CO2 emissions and electric range are determined according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EU) 2017/1151 as last amended. The applied standard test procedures enable comparison between different vehicle types and different manufacturers.

4 Based on certified WLTP data for a Kuga FHEV FWD ST-Line X.

5 Estimated percentage applies to a Kuga Full Hybrid FWD model, calculated using the Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Estimated percentage reflects the distance driven in electric mode vs petrol during an average city drive cycle. Electric mode is achieved on the Kuga Full Hybrid FWD vehicle when it is solely driven by the electric-motor or when it is decelerating i.e. the internal combustion engine is switched off and the vehicle uses kinetic energy to power itself. Actual electric driving distance varies due to factors such as temperature, driving behaviours, route profile, vehicle maintenance, and battery age and condition.

6 When properly equipped. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

7 Don’t drive while distracted or while using handheld devices. Use voice-operated systems when possible. Some features may be locked out while the vehicle is in gear. Not all features are compatible with all phones.

8 To use Alexa Built-in, drivers need to activate FordPass within their vehicle using the FordPass smartphone app or in-vehicle settings. Access to Alexa requires an Amazon account, SYNC 4 or SYNC 4A, FordPass, and complimentary Connected Service activated through the FordPass app (see FordPass Terms for details). Additional products and setup may be required. Amazon, Alexa and all related logos and marks are trademarks of Amazon.com, Inc. or its affiliates.

9 Driver-assist features are supplemental to and do not replace the driver’s attention, judgement and need to control the vehicle.

10 If stop is longer than three seconds, driver must intervene and press “RES” button or accelerator pedal to resume system operation.

11 Requires phone with active data service and compatible software. SYNC 4 does not control 3rd party products while in use. 3rd Parties are solely responsible for their respective functionality.

12 Cargo and load capacity limited by weight and weight distribution.